SAS, the leader in business intelligence and analytical software and services, is partnering with Prince Mohammad bin Fahd University (PMU) to promote business and operational intelligence and analytics across Saudi Arabia.

The implementation of the state-of-the-art learning software is in line with the university’s aims to be a major proponent of technology-driven operational intelligence and knowledge creation to equip students with the skills required in their future venture into the private and public sectors, said an official spokesman.

The agreement involves the delivery of software and infrastructure, in addition to post-implementation services and knowledge transfer to ensure that the technology is fully utilised by relevant PMU stakeholders by PMU.

The agreement was inked by regional CEO, SAS Africa and Middle East, Bill Hoggarth, president and CEO, Al-Falak Electronic Equipment and Supplies Company – SAS’ local partner in KSA, Ahmed Ashadawi and vice-rector for Academic Affairs, PMU (signed on behalf of Dr Issa Al-Ansari, Rector, PMU) Dr Nassar Mohammed Shaikh in the presence of other key partners and customers.

“The burgeoning demand for highly skilled personnel and technology-savvy professionals amidst the booming oil and gas and financial services industries in the Kingdom has made it vital for today's higher educational institutions to provide students with adequate real-world training,” said Dr Al-Ansari.

“Our presence in Saudi Arabia is part of our strategic plan for the Middle East, which is focused on aiding educational institutions to integrate SAS software into their curricula to enhance learning opportunities and career paths for both students and teachers,” said Hoggarth.

The success of the partnership will result in a better understanding of the students on analytical concepts by giving them intensive hands-on experience with the same powerful tools used in industry today.

With aims of elevating its educational standards for the benefit of local students, the implementation of SAS’ cutting edge technology is expected to increase the value of PMU’s programs, while equipping it with the necessary tools to create new leading-edge programmes and curriculum. – TradeArabia News Service