du, the new telecom operator in the UAE, has announced that its nationwide du Ryder promotion has already generated an incredible 20,704,883 entries.

The draw will see one lucky entrant winning a custom-designed Ford Mustang. The overwhelming response to the campaign has been achieved in a record time of just two months and the promotion continues to attract more entries.

du Ryder, the first of its kind in the region, has been customised in the USA by West Coast Customs (WCC), the world-renowned car remodeling company.

Hala Badri, vice president corporate communications, du, said,  the company has come to represent innovative and groundbreaking concepts in the UAE.

“It is only natural then, that the way in which we would like to thank all our customers for their trust and support, would also be a creative and unique one!"

"The du Ryder beautifully illustrates the integral role convergence plays in our daily lives, in line with our promise to change people's perception of communication. A perfect example of du's services, the du Ryder boasts internet, mobile, TV and a top of the line audio system, combining world-class technologies with fun and convenience.”

“We think this is the perfect way to thank our loyal customers and are sure the lucky winner will enjoy a truly unique experience in the du Ryder, which is the only one of its kind it in the region,” he added. 

To enrich this state-of-the-art car, du has partnered with leading IT giants adding next generation technologies, including a wireless hotspot, instant wireless connection, web access and TV streaming systems that allows access to satellite TV programming such as ‘Showtime’.

Additionally, du Ryder has been fitted with an 80GB hard-drive, a sophisticated seven inch touch screen, DVD player/burner, Bluetooth connectivity, two USB ports, 24 inch Dell monitor, built-in USAmp audio, two 12 inch subwoofers, and a DriveSoft vehicle compatible multimedia player.

Subscribers logging the highest points during the period from December 5, 2007 until February 15, 2008, will be entered into the draw to win the du Ryder.

The draw, which will take place in the Global Village, is scheduled at du’s first anniversary gala on February 25 and the lucky winner will be presented with the customised car in March.

The du Ryder car maintenance and service will be handled by Octane, the first high-end lifestyle vehicle service center in the UAE.

Octane brings an award winning team of experts with 25 years experience in servicing and repairing Porsche, BMW, VW and Audi cars.-TradeArabia News service