SanDisk Corporation has launched the SanDisk Multi Card ExpressCard Adapter, offering fast transfer speeds from memory cards to notebook computers without the need to carry cables or external card readers.

The announcement was made at IFA, the world’s largest consumer electronics show, where SanDisk was exhibiting.

The new adapter fits into the ExpressCard slot now found in most new notebook computers, and accepts six card formats: SD, SDHC, MultiMediaCard, MMCplus, Memory Stick Duo, Memory Stick PRO Duo and Memory Stick PRO-HG Duo. Many competing ExpressCard adapters only accept the full size Memory Stick format, running counter to the swing in market momentum toward the smaller Duo form factor.

“With the SanDisk Multi Card ExpressCard Adapter, we’re supporting the rise of the ExpressCard slot in notebook computers,” said Matthijs Hutten, senior product marketing manager at SanDisk. “We expect ExpressCard to completely replace the PC Card standard in the near future, so offering an ExpressCard adapter which integrates many popular card formats is a natural move for SanDisk.”

For notebook computers without embedded memory card slots, the SanDisk Multi Card ExpressCard Adapter is an easy system upgrade. Users only need to pop the card into the ExpressCard slot – there is no software to install, with no external cables or hardware required. To transfer data, users simply take a memory card out of a device such as a digital still or video camera, an MP3 player, a portable game player or a mobile phone and insert the card into the adapter.

Even for notebook computers with embedded memory card slots, the SanDisk Multi Card ExpressCard Adapter can be useful. Embedded slots today don’t always support the new SD High Capacity (SDHC) format or the Memory Stick PRO Duo form factor, requiring users to carry an external reader. SanDisk’s new adapter offers native SDHC and Memory Stick PRO Duo support.

The SanDisk Multi Card ExpressCard Adapter is expected to available in North America and Europe in September, with a manufacturer’s suggested retail price of $29.99 in the United States. Suggested retail pricing in Europe is yet to be announced.

SanDisk is the original inventor of flash storage cards and is the world’s largest supplier of flash data storage card products, using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Milpitas, California and has operations worldwide, with more than half its sales outside the US.-TradeArabia News Service