Global engineering expert Dar Group rebranded as Sidara
DUBAI, December 7, 2023
Dar Group has unveiled its new brand identity - Sidara - a global brand that is home to the group's collective ambitions and mission of building a healthier, more equitable world, where humanity and nature coexist in harmony.
A leading global design and engineering conglomerate, Sidara specialises in infrastructure, architecture, project management and energy sectors. The new Sidara brand is being seen for the very first time at COP28 in Dubai.
A family-owned business of around 19,000 people across more than 300 locations, Sidara has a long, distinguished history of designing, engineering and innovating solutions to the world’s most critical challenges.
The group's collaborative is home to 23 leading, specialist firms in the built environment, including Dar, Perkins&Will, Currie & Brown, TYLin, and Penspen.
At the global climate event, the Sidara Collaborative is launching Solutions – a collection of investigations into how to rapidly decarbonize the most challenging sectors in the built environment.
"We explore design-level insights for the aviation, healthcare, mobility, data centre and urban hydrogen sectors and chart concrete pathways to zero emissions. It is an apt symbol of our mission to create environments where humanity and nature harmoniously coexist, elevate how people live, connect communities, and make room for all cultures to shine," remarked its Chairman and CEO Talal Shair.
Shair advocates for pushing forward beyond the low-hanging fruit and tackling some of the toughest areas on the path to net zero.
"We’re aligning our house of leading brands with this mission – and amplifying our collective strengths through a new global identity. As Sidara, we’re working to develop transformative solutions and pathways towards meaningful, long-term change for all our clients and communities," he stated.
"While this is our first time at COP28 UAE as Sidara, this is a continuation of our advocacy for the world as we would for our own home," he added.-TradeArabia News Service