Dubai’s Roads and Transport Authority (RTA) has won two Middle East Customers Experience Excellence Awards during the American Congress of Customer Experience Week Middle East hosted by IQPC.

The event attracted huge participation of public and private entities representing business sectors in various countries. RTA was the winner in the categories of Customer Experience Change Management Leader, and the Best Use of Technology for Customer Engagement.

Mattar Al Tayer, director-general and chairman of the Board of Executive Directors of RTA expressed his delight with winning these two awards upon accepting them from Yousef Al Rida, CEO of Corporate Administrative Support Services Sector. Attendees of the event included Ahmed Mahboub, executive director of Customers Happiness and several concerned employees of RTA.
 
“These two awards echo RTA’s endeavours to push customer’s happiness and satisfaction rating to the highest levels and embrace it as one of RTA’s strategic goals (People Happiness). Nevertheless, we needed to redouble our efforts to maintain this superb performance level,” commented Al Tayer.
 
Mahboub said: “These awards culminate RTA’s relentless efforts to enhance the use of edge-cutting technologies in offering customer service experience. We are also committed to developing best-in-class change methods to enable clients to make the most benefit from customer’s experience. After all, it epitomises our foremost strategic goal, i.e. People Happiness.”
 
“RTA is always keen on empowering clients by offering them user-friendly channels including smart apps among others. These efforts are part of our endeavour to deliver the Smart City concept rolled out by Dubai Government, and ensure people happiness and raise their satisfaction level.” – TradeArabia News Service