DHL Express, a global express service provider, is set to launch a campaign in the Mena region aiming to guide online merchants to navigate and access the booming and lucrative global e-commerce marketplace.

DHL Express aims for the campaign titled ‘Where Everything Clicks’ to reach companies ranging from start-ups to large enterprises, advising merchants on how to optimize their websites for international sales and to create a competitive advantage via shipping options offered.

DHL helps sellers traverse an increasingly global landscape, in which buyers progressively make purchases from international websites. The campaign reveals purchasing habits of online shoppers, including always important delivery preferences, and shows merchants how to use this information to increase sales.

 ‘Where Everything Clicks’ includes a rich database of how-to videos, white papers, customer insights, and trend videos that inform merchants and business about evolving consumer behaviour.

A 2017 study by KPMG reports that consumers across Middle East and Africa were the most likely to import consumer products bought online, almost 50 per cent of purchases, showcasing  the rise in cross-border shopping that is driving international retail trade. The survey also revealed ‘Enhanced Delivery Options’ as one of the key company attributes that contribute to deciding where shoppers choose to buy online. The study findings illustrate that companies must continually innovate to improve and shorten delivery times, to satisfy increasingly demanding consumer expectations.

Nour Suliman, CEO Mena, DHL Express said, “The Mena region is witnessing rapid growth and change in e-commerce trends. Cross border e-commerce presents strong growth opportunities that is yet to be tapped into by many businesses in the region. With the proliferation of online trade, a product in one corner of the world today is now easily accessible to customers at the opposite end in just a few clicks. This has allowed online merchants to access markets and customers from around the globe.

“The ‘Where Everything Clicks’ campaign helps empower businesses from across Mena region to go global. Our aim is to support cross border global ecommerce trade by taking local online merchants global.”

Faysal Elhajjami, DHL Express MD, Saudi Arabia said: “We recognize that our customers’ success is closely tied to their buyers’ satisfaction with the delivery experience and the delivery options offered. With ‘Where Everything Clicks’ campaign we want to showcase to business across KSA  how an international express shipping option can increase e-commerce value helping merchants boost revenue and tap into new markets.”

Geoff Walsh, UAE country manager, DHL Express said: “Global cross border e-commerce is growing at a remarkable pace, and even more so in the UAE. We aim to support local ecommerce startups by providing them with tailor made solutions that will allow them to easily address potential global consumers, therefore improving their e-commerce proposition within the current market.

“The ‘Where Everything Clicks’ campaign highlights how an international express shipping option can increase e-commerce value helping merchants boost revenue and tap into new markets.” – TradeArabia News Service