Homoola, a startup in association with logistics provider Agility, has launched its digital load-matching service in Saudi Arabia to enhance road freight by using technology to pair shippers and trucking companies.

Homoola’s load-matching technology addresses the pain points felt by both shippers and carriers.  It gives shippers access to capacity at times of peak demand and allows them to optimize the efficiency of their shipments at other times. Homoola prevents carriers from driving empty miles or sitting idle waiting for cargo. Agility is a key investor in Homoola.

Ziyad Al Homaid, Homoola co-founder and CEO said: “Homoola’s goal is to build a platform matching multiple carriers and drivers, based on cost, quality of service and terms of payment.”

Homoola has been operating in Saudi Arabia since January. Its platform gives trucking companies, including smaller carriers, access to a larger pool of customers and allows them to make more efficient use of their fleets. Shippers can select from among multiple trucking options that meet their standards for quality and consistency.

 “Homoola allows logistics and trade to be conducted more efficiently and effectively – in keeping with the Kingdom’s 2030 vision,” Al Homaid said.

Asim Al Rajhi, Homoola co-founder and COO, said: “The surge of transactions delivered to customers over the past few months reflects the market’s demand for Homoola. Our customers are telling us that they like the real-time and accurate updates on pricing, and also the ability to track their goods at all times.”

Agility Ventures, the corporate venture arm of global logistics giant Agility, is a key investor in Homoola and has worked closely with the Homoola team on the platform’s development and operational launch.

Henadi Al-Saleh, chairperson of Agility and head of Agility Ventures, said:“Customer expectations and demands are constantly changing, as are their operating models. Homoola will offer a real-time view of fleets, as well as insights into market supply and demand in the region. Agility will continue to innovate in partnership with startups like Homoola.” – TradeArabia News Service