Samsung Electronics Middle East and North Africa (Mena) has launched the Samsung Mobile Valued Partner (MVP) Program for Mobile B2B resellers catering for the region.

The enhanced programme is designed to build shared momentum, empower Samsung’s mobile business partners with innovative technology and solutions, and help them create greater sales opportunities, said a statement from the company.

Samsung MVP programme partners are eligible to receive numerous benefits to help them boost their business prowess, it said.

These include financial incentives  such as target  bonuses, market development funds, promotions, access to online and offline training to enhance sales and technical skills, as well as marketing support including Samsung partner logo, marketing collaterals and events, it added.

The programme is designed to enhance business partner’s performance and provide a competitive edge by enabling them to prove their specialty knowledge.

Wahid El Meliani, head of IT and mobility enterprise business at Samsung Electronics Middle East and North Africa, said: “In response to the pace of development in the mobile industry, which has intensified competition, our programme aims to further strengthen our relationship with our mobile business partners.”

“We believe that our partners have the potential to become market leaders, and pledge to uphold our commitment to them. The launch of this innovative program is testament to that belief,” El Meliani added.

Samsung MVP provides privileged access  to Samsung Mobile B2B Academy (SMBA), that offer both online and offline training modules, with advanced knowledge of Samsung mobile products to enhance partners skills to better meet client’s needs, it stated. – TradeArabia News Service