Tetra Pak, a leading food processing and packaging solutions company, has appointed Khaled Ismail as its vice president of communications for Europe and Central Asia, in addition to his current role as vice president communications for Middle East and Africa (MEA) region.

In his role, Ismail will continue to manage Tetra Pak’s reputation and corporate identity, sponsorship and crisis management as well as building the company’s brand through marketing activities and exhibitions, driving advocacy and employee engagement, said a statement from Tetra Pak.

Ismail has more than 25 years of experience, which first started in advertising and then continued into international sales, marketing and brand positioning in FMCG and Food Packaging Industries.

During his journey, Ismail has been in senior leadership positions with regional and global responsibilities in over 10 countries with multinational companies including Tetra Pak and The Coca-Cola Company.  

He graduated from Concordia University – Canada in Commerce. He also completed several executive programmes in leadership and management at Ashridge - UK, IMD – Switzerland, and Harvard Business School - US.  

Ismail is the vice chairman and board member of the Marketing Society Middle East and a regular speaker at international marketing and branding conferences around the world, where he candidly shares his extensive experience, learnings and observations, it added. – TradeArabia News Service