Ithraa, Oman’s inward investment and export promotion agency, with support from the Ministry of Agriculture & Fisheries, has revealed plans for 10 Omani honey producers to exhibit at an event in Doha, Qatar.

Oman’s top honey producers will travel to Qatar, from March 21 to 27, to participate at the Seasonal Honey Market Exhibition, which will be held at the traditional Souq Waqif, one of Qatar’s leading tourist attractions.

The event is aimed at supporting bolstering trade and opening new commercial channels for honey traders, entrepreneurs and investors in addition to providing support to small and medium enterprises, said a statement.

The event is the largest specialised honey exhibition of its kind in the region and offers niche Omani honey producers the opportunity to display and promote their products as well as goods related to the trade and production of honey, it said.

Increasing awareness of the health benefits of honey and growing health consciousness among consumers are the major factors boosting the growth of the global honey food market. The industry is anticipated to achieve 2,768 kilotonne in terms of production by end of 2023.

Nasima Al Balushi, Ithraa’s director general for export development and acting director general for investment promotion, said: “Oman produces high quality honey products that are in demand internationally and we are excited about exhibiting the sultanate’s delicious honey in Doha.”

“This is the first time we have has organised an Omani pavilion at the Seasonal Honey Market. We will be showcasing 10 honey producers from across the sultanate. The Doha show stands out as an excellent trading platform to meet buyers and do business. We are confident the trade show will be a big success,” she added. – TradeArabia News Service