Automechanika, a leading B2B trade fair brand, and Italian Garage Equipment Manufacturers Association (AICA) announced their plans to work closely together in the future, during a recent press conference held in Bolonga, Itlay.

Automechanika is an international trade fair for the automotive industry and the most successful trade fair concept of Messe Frankfurt, a leading event organiser.

The new alliance should benefit approximately 100 members of the Italian aftermarket association that present their products and services at 17 Automechanika events in 15 countries, said a statement.

Michael Johannes, vice president mobility and logistics, Messe Frankfurt Exhibition, said: “The goal is to strengthen our integration with the Italian market. As one of Europe's leading economies, Italy is a very high priority for Automechanika.”

“For example, Italian companies accounted for more than 10 per cent of all exhibitors at the last Automechanika Frankfurt,” he said.

“By collaborating with AICA, we are hoping to offer better support for this important target group, and are looking forward to a successful relationship with the association,” he added.

Johannes said: “The partnership is to kick off with Automechanika Johannesburg from September 27 to 30 and Automechanika Shanghai from November 29 to December 2, both of which cover markets that are of particular interest to AICA members.”

“As part of their efforts, Automechanika and AICA are planning joint marketing campaigns and special programmes for members of the Italian association for these and other trade fairs,” he said.

Mauro Severi, president, AICA, said: “The collaboration between our company and Messe Frankfurt aims at supporting AICA member companies in their international promotion.”

“We will negotiate special programmes for its members and will coordinate their possible participation in the various Messe Frankfurt exhibitions,” he said.

With 17 events on four continents, the Automechanika brand represents more than 20,000 exhibitors, 600,000 trade visitors and 45 years of industry experience.

In 1971, the brand was launched with Automechanika Frankfurt. The newest member of the trade fair family is Automechanika worldwide Automechanika Riyadh, which will be taking place for the first time in February 2018, said a statement.

Since 1998, Milan has been home to the Messe Frankfurt Italia subsidiary, which enjoys outstanding contacts to Italian companies, associations and public institutions. With its large economy and excellent infrastructure, Italy offers excellent conditions for a trade fair presence.

This potential has been recognised and taken advantage of by the industry, so it is also in Messe Frankfurt’s interest to benefit from the Italian trade fair market and establish its international brands here, it stated. – TradeArabia News Service