A’Saffa Foods, Oman’s largest fully integrated poultry producer and the biggest snack food and allied food producer, will take part in the Gulfood 2017, the largest food exhibition in the region, being held in Dubai, UAE.

Gulfood will take place from February 26 to March 2 at the Dubai International Convention and Exhibition Centre.

Visitors and delegates at Gulfood will be able to meet A’Saffa Foods representatives, gain first-hand information about the brand’s products and enjoy samples of tasty, satisfying halal chicken and snacks at stall number R-G48, Oman Pavilion, Sheikh Rashid Hall, it said.

Having already achieved leadership in most poultry product categories it has entered into in the Sultanate; A’Saffa Foods has succeeded in gaining a good reputation through uncompromised quality, stringent manufacturing standards and conformity to international specifications.

The company is accredited and certified by the highly recognised international certifying body TUV, and is certified for ISO 9001:2008 - Total Quality Management System, ISO 14001:2004 - Environmental Management System and HACCP - for Food Quality and Hygiene.

Sidhartha Lenka, head of marketing and sales of A’Saffa Foods, said: “Gulfood will be the ideal presentation platform for our products and the newest developments that have been made over the last year. We are confident our participation in this exhibition of international repute will be a success, and will help us strengthen our presence in the Middle East and North African markets further, by reinforcing the relationship we have with existing clients; and, at the same time, introducing our brand to other entities in the market, helping us establish new contacts. We will keep working hard to continue offering quality products and adapting ourselves to the specific needs of the region.”

A’Saffa Foods will be using their participation in the exhibition as an opportunity to promote “A’Saffa”, “Khayrat”, “Taybat” and the recently launched “Ekhtiari” value-added snack food products that are produced at the state-of-the-art, highly automated processing plant in Muscat.

A’Saffa’s fully integrated farm is located in Thumrait on a 40-sq-km area. Only the best quality fertile eggs from the parent farms are selected for the hatchery, to ensure that the best chicks go on to the A’Saffa bio-secured farms, where they are raised in a clean, cage-free, ultra-hygienic and climate-controlled diseases free environment, it said. – TradeArabia News Service