US-based Zebra Technologies, a global digital solutions leader, said it will be showcasing its latest retail solutions at the Middle East Retail Forum 2016, to be held in Dubai, UAE.

The fifth edition of the forum will run from October 11 and 12 at the Conrad Hotel.

Zebra Technologies, a strategic partner of the event, will also address the forum and speak about the future of technology in retail.

It will present the recently announced Total Wearable Solutions, the latest milestone in Zebra’s commitment to delivering, "visibility that's visionary", following the announcements of the TC8000 mobile computer in January, said a statement from Zebra.

The internet, online shopping and mobile communications have turned traditional retail shoppers into connected customers who seek consistency and want to deal with “one store” and have “one experience.”

To keep shoppers satisfied and earn their loyalty, retailers need to provide consistent messaging, customer service, pricing and availability across every customer touch point – in-store, online and mobile, it added.

Expanding on the theme, “One Store, One Experience”, Zebra will demonstrate at the event how these new solutions can help retailers create this environment across digital and physical shopping spaces and increase employee productivity while improving the omnichannel shopping experience, said the statement.

Mark Thomson, director, Europe, Middle East and Africa (EMEA), retail and hospitality, said: “Our company is committed to providing innovative mobile solutions that are designed to provide seamless, consistent customer interactions that create differentiation and competitive advantage for retailers who want a ‘One Store, One Experience’ environment.”

“With the introduction of Total Wearable Solutions, we are helping retailers improve associate productivity while capturing customer interest at key decision-making moments and protecting stores’ profitability,” he added. – TradeArabia News Service