Grundfos, a world leader in advanced pump solutions, has decided to brand its company cars with the slogan ‘Grundfos, Build on Sustainability’ to promote one of its core values.

The initiative is in line with the company's continuous efforts to promote sustainability and energy savings, it said.

“Vehicle signage is great as it never turns off.  Everywhere the vehicle may go, even when it is parked, it will still be visible to public, promoting our brand and telling our story to more customers, and more importantly to the communities where we work and live in,” commented Henning Sandager, area managing director, Middle East and Turkey.

“We have a great responsibility to emphasise the water and energy challenges faced by the world. As Grundfos employees, we take great pride in making people aware that we contribute and are committed to global sustainability by pioneering technologies that improve quality of life for people and care for the planet," he added.

"With the right graphic design and installation, your vehicle can be a form of effective advertising for your message anywhere your vehicle is driven. Our employees are a main element in the success of this endeavour as they are proud to convey the message that we are sustainable by driving our branded cars in the streets of Dubai and the UAE,” concluded Sandager.

Grundfos was able to fund this transformation with money saved on energy-efficient solutions in Grundfos regional headquarters in Dubai, the company said.

"This demonstrates the deep commitment of the company towards sustainability and energy savings which are central issues on the global agenda nowadays," it added. 

Founded in 1945 in Bjerringbro, a small town in Denmark, Grundfos has expanded its production to more than 40 countries. Today Grundfos is represented by 19,000 employees in over 50 countries worldwide with revenue above €3 billion ($3.35 billion). - TradeArabia News Service