SSAB, a leading Nordic and US-based high strength steel manufacturer, has announced the appointment of UAE-based Bion Industrial, a leading manufacturer of superior quality heavy transport equipment and truck bodybuilding solutions, to its My Inner Strenx brand programme.

SSAB’s Strenx steel are used in the production of Bion’s trailer chassis across different product lines, primarily to provide greater structural strength at lower weight, thereby increasing the transport vehicle’s efficiency and capability to carry higher loads.

After being nominated along with two other manufacturers in the Hardox In My Body brand programme in the Middle East, Bion has further extended its strong relationship and recognition with SSAB by being approved as the first My Inner Strenx member in the region.

Globally recognised for high quality steel production, SSAB’s Hardox and Strenx are abrasion resistant steel and  high strength structural steel grades that help transform service life, operational costs and transport equipment efficiency through usage in different applications within cement, concrete, marine and other industries.

SSAB’s trademark brand programmes, Hardox In My Body and My Inner Strenx, are developed to support customers and foster long term relationships through joint marketing, technical support and customised trainings. The membership gives customers a quality certification from SSAB, in the form of a guarantee to the end user that the manufactured product is made of genuine Hardox or Strenx high strength steel.

SSAB also extends priority technical support and investments towards customers who are part of these elite programmes. This includes workshops to understand utilisation of steel properties, industry best practices from around the world, product design sessions and customised training for sales and technical personnel.

From an end-user perspective, SSAB also invests along with customers to increase awareness and recognition of Hardox and Strenx in customer products, and helps educate end-users on the advantages of SSAB’s different steel grades and product lines. This is also further enhanced through different co-marketing and branding exercises which are detailed through the programme.

Speaking about Bion Group’s selection in the My Inner Strenx programme, Ozgur Yalcin, area sales manager Middle East, SSAB, said: “Bionis already a valued member of our brand programme, and have had a deep engagement with our company for three years. However, with regards to Strenx, we again went through a detailed application process that included technical evaluation of production and design capabilities as well as quality controls in production and testing.”

“At the end of that exercise, we realised that they have strong design knowledge and practices and are very well placed to be a strategic partner for us in the My Inner Strenx programme too. We are glad to have them onboard with us, and look forward to engaging further through the My Inner Strenx programme,” he said.

Noas Al Rawi, CEO, Bion Group, said: “We manufacture heavy transport equipment and truck bodies with ultimate quality standards.”

“This is attributed to associating our company with the ultimate brand in steel manufacturing, SSAB. With this new quality mark, My Inner Strenx, Bion Industrial has set a new benchmark in the tipper trailer industry by creating yet another differentiating factor that further strengthens our quality assurance to end users,” he added. – TradeArabia News Service