UAE-based Al-Futtaim Auto & Machinery Company (Famco), a leading solution provider of commercial vehicles, construction and industrial equipment, has joined forces with leading truck manufacturer Iveco to boost its product portfolio in Saudi Arabia.

With a presence in seven countries, Famco represents more than 30 leading industrial brands in six sectors - trucks and buses, construction equipment, power generation, industrial equipment, marine engines, and storage and handling solutions.

Iveco offers a full range of on- and off-road applications in the Middle East, with additional tailor-made solutions provided to clients in the region, including Saudi Arabia.

The brand is growing its presence in the Middle East, and working to enhance its market position.

Saudi Arabia is a priority for the brand since it is the largest market in the Middle East, with a strong economy, said a statement from the company.

Famco recently hosted three well-attended events in partnership with Iveco and Astra in Saudi Arabia, which attracted more than 650 industry professionals from across the country, representing governmental entities, construction businesses, quarries, transport operators and other operations interested in the brand’s latest generation of vehicles.

The two brands presented their full ranges, from light to extra heavy, to industry professionals and decision makers that attended the regional launches held at Dammam (April 20), Riyadh (April 25) and Jeddah (May 2).

These events mark the effective start-up of the partnership signed with Famco in 2013.

"We are confident that the addition of Iveco and Astra to our products’ portfolio will provide significant value to our customer-base across the kingdom," remarked Alexander Bell, the regional general manager Truck and Bus division, Famco Group.

"The future will witness considerable growth for Famco in Saudi Arabia and accordingly we will constantly strive to deliver best-in-class customer service to our clients," he added.

The heavy range represents Iveco’s core business in both Saudi Arabia as well as Egypt and other key markets in the Middle East. The Iveco and Astra brands build off-road trucks, rigid and articulated dumpers as well as special vehicles.

The company knows the needs of fleets are changing, as are the types of vehicles required, and Iveco’s off-highway and on-highway ranges offer a superior choice for fleet owners, he added.

Pierre Lahutte, Iveco brand president, said: "We are extremely pleased with our partnership with Famco and the events that just occurred. We are sure that with Famco we will substantially improve the level of service to our customers in Saudi Arabia."-TradeArabia News Service