Samsung Electronics Co has maintained its position as the worldwide leader in digital signage unit sales for the seventh consecutive year, according to recently released sales figures from IHS, a leading source of insight, analytics, and expertise in display technology.

Samsung’s successful 2015 results indicate a continuation of the momentum the company has built in the digital signage space in recent years. As global clients seek more dynamic avenues to capture customer attention, Samsung has continued to innovate its technologies to capitalise on the growing need for versatile, high-performing displays in a range of environments, said a statement from the company.

According to the IHS Technology report “Public Display Market Tracker Q1 2016”, Samsung accounted for 28.8 percent of the global market share for digital signage unit sales, it added.  

This signifies an increase on the 26.9 percent market share which Samsung maintained at the close of 2014. (Data Source : IHS Public display market tracker, Product Definition : Public display + Public display TV), it said.

Featuring a range of interactive and informative displays, Samsung’s Smart Signage portfolio delivers tailored end-to-end solutions for numerous industries including government, education, hospitality, healthcare, financial services and retail, said the statement.

The technologies enhance collaboration and productivity while also offering a more powerful visual alternative to the consumer-grade displays often used in LED signage, smart outdoor signage, video walls and interactive whiteboards, it stated.

Seog-gi Kim, senior vice president, visual display business, Samsung Electronics, said: “Samsung is the company behind some of the world’s most brilliant and powerful visual display innovations, and we believe that continuous innovation will take our business – and our customers’ businesses – to even greater heights.”

“These latest IHS rankings reflect years of hard work and dedication to provide our partners with the tools to create immersive and personalized experiences for their audiences, and we look forward to maintaining our position as the global digital display leader for many years to come,” Kim added.

Karan Chopra, head of display solutions at Samsung Gulf Electronics, said: “Dubai’s booming digital industry is being driven by a rapid growth in infrastructure and smart city projects.”

“With advanced connectivity and energy-efficient technology, our innovations in signage are finding applications across sectors, also corresponding to the rise of digital advertising,” he added. – TradeArabia News Service