The Internet of Things (IoT) market is estimated to reach $11 trillion by 2025, said SAS, the leader in analytics, highlighting the importance of data driven innovation at a recently concluded event in Dubai, UAE.

The forum entitled ‘Fostering Innovation Through Data’ recognized that modern organization’s strategies should establish heightened analytical environments by introducing new data management systems and implementing new ways of streamlining data to optimize operational processes.

“Analytics are what gives the Internet of Things meaning - the Analytics of Things (AoT) delivers actionable insights to businesses. Applying the appropriate analytics to streaming data allows organizations to derive value and assess data for better decision making and operational governance. Improving data insights can transform products, services and processes into strategic revenue-delivering assets for companies,” said Marcel Yammine, general manager for Gulf and Emerging Markets at SAS.

Tuba Islam, SAS Global Technology Practice, Advanced Analytics, UK, who delivered a session entitled ‘Analytics of Things (AoT): The real value in IoT’, added: “The Internet of Things provides the potential for almost limitless streaming of data and operational analytics that help business make better decision in real time. In addition, this accessibility to data affects and influences our lifestyle, as well as the way businesses are operated in the age of unheralded data explosion.”

Islam also explained how SAS’ streaming analytics solutions work to capture data from devices, analyze data through manipulating data in-motion, converge data platforms and new stream trends via in-depth and enhanced streaming models.

Maria Cristina Conti, SAS Senior Analytics Solution Manager, presented a session entitled ‘Analytics in action & related concepts’, which outlined strategies to bridge the gap between IT and businesses.

According to Conti, one of the main barriers for adopting analytics in business is the need to grow analytical talents within companies workforces. Conti explained that expertise can be honed by employing specific workshops to strengthen employees’ skills and empower them with the right tools to create and interpret data displays.

“Companies are now spending millions of dollars to manage the information streaming in from suppliers and customers. At SAS, we provide solutions such as interactive and visual reporting, analytical data exploration and analytical modelling,” Conti said. – TradeArabia News Service