HTC, a leader in innovation and design, is offering people in the Middle East and Africa (MEA) region the opportunity to win the limited edition ‘HTC INK.’

Working in collaboration with worldwide fashion icon and supermodel Jourdan Dunn, and tapping into the fashion world’s passion for body art, HTC INK will see bespoke celebrity body art designs engraved onto a limited run of HTC’s premium HTC One M9 handsets, said a statement.

A star of international high fashion runways, advertising campaigns and magazines, with an approachable street style and a personal love of body art, Dunn is the ideal choice to launch this style-led Limited Edition campaign, and offer a unique custom-designed engraving, inspired by the Middle East’s tradition of Henna hand design, it said.

With the look and feel of the HTC One M9 informed by the artistry of high-end fine jewellers, coming in a number of brushed-metal, two tone finishes, Dunn’s HTC INK design will be engraved onto the back of a series of Limited Edition HTC One M9 handsets.

On her appointment as HTC INK’s first global ambassador, Dunn said: “My experience in the world of fashion means that I have a passion for creativity and expressing personal style.

“The HTC INK campaign seemed like a fun way for me to showcase the inspiration behind my own body art and share my love of design.  I’m proud to be part of HTC’s campaign and am excited to see people around the world with my creation on their HTC One M9.”

Neeraj Seth, HTC’s head of Marketing for the MEA region, said: “HTC continues to break boundaries in innovation and design. The brilliant artistry on the limited edition HTC INK allows us to inspire people in the region, by showing them a truly unique design aesthetic to which they can relate.

“With Jourdan Dunn working alongside us, we continue to lead the industry in setting trends and showcasing just how technology meets style for more distinctive individual expression.”

Dunn worked with celebrity ‘ink-er’ Cally Jo Pothecary to come up with an image that encapsulated her feelings about a new direction in her life, her excitement over upcoming creative projects, and being able to express her individual style through her partnership with HTC.

The open hand and eye symbolise the need for protection and strength, while still being open and approachable in personality and style.

The natural leaf-elements and patterns around the outside of each visual reflect the growth in creativity that she is feeling at this time, while the sun and moon together indicate balance and harmony in her character.

Meanwhile, HTC has challenged individuals in the region, with a focus on creativity, to discover the artist within themselves, and share what inspires them, through inspirational henna designs, on Instagram using the hashtag #HTCINK.

At the end of the challenge, on August 13, three winners will be chosen, and each will be awarded a limited edition HTC INK device. - TradeArabia News Service