Fitness First Middle East (FFME), a leading health and fitness club chain and a franchise owned and operated under license by the Landmark Group in the Mena region, has opened its 31st club in the United Arab Emirates.

The new platinum club is spread across 21,000 sq ft is located at Vision Tower, Business Bay, Dubai and it is the first club which is in line with the new, vibrant and energetic look. The club will offer its members platinum facilities, best-in-class exercise equipment and free group exercise classes with certified instructors in an outdoor GX (Group Exercise) studio.

The expansive facility will also feature an impressive Cycling studio, a Core Juice Bar, extensive free weights, strength and exclusive freestyle and Fitzone areas purpose built for functional training.

Other facilities include an open area for Yoga, multifunctional exercises, Synergy 360 training system, Escape Octagon Olympic lifting platform, video wall, and Nutrition by Fitness First offering a complete solution for wellness and fitness.

Members can opt for personal training by world-class, internationally certified fitness instructors and trainers, and also avail of the luxurious changing rooms with saunas and a relaxation area, and the exclusive indoor members lounge with wireless internet and complimentary drinks or the outdoor member’s lounge to socialize, play or watch games.

George Flooks, FFME chief operating officer said: “The demand for quality, effective and complete fitness solutions is on the rise in the UAE Business Bay is a bustling area in the heart of Dubai and our new mixed club will aim to cater to the demand for professional and expert advice with regard to comprehensive fitness regimes.”

“As a leader in providing fitness solutions, making the facilities available and encouraging everyone to follow a strict exercise regime and diet plan is a realistic goal that we will continue to work towards. The results are there to see, and hence we want to focus on motivating our members to go further in life and inspire others to do the same,” he added. – TradeArabia News Service