Ideal Standard, a leading hygiene products and technology provider, showcased its product portfolio that spans across bathroom experience, services, hygiene needs and new age hygiene technology, at an event in Doha, Qatar.

The highlight of the event, which was held at the Intercontinental Hotel and organised in collaboration with local distributor Mohammed Yousuf Kafood and Sons, was the firm’s revolutionary new AquaBlade flush technology.

More than 200 people of the largest developers and consultant companies in Qatar attended the event, to update themselves on the developments and advancements of Ideal Standard’s product portfolio, as well as the company’s latest technological advancements.

Dimitra Dotsia, marketing manager, Ideal Standard Mena, said: “At Ideal Standard we combine our expertise as global bathroom market leaders to bring an innovative approach to challenges.

“We strive to come up with the best solutions for all needs relating to hygiene and healthcare and were very happy to showcase our range of products. Our aim is to offer the best innovations with the highest value for the needs of functionality and aesthetics.”

The AquaBlade system uses the innovative ‘Microslot’ technology, which is a newly engineered system of channels to create a cascading wall of water from the top of the toilet bowl opening and two powerful plumes to energise the flush action.

The technology gives optimum water flow from the top of the bowl on every flush and covers every inch of the ceramic, keeping the toilet bowl immaculately clean.
 
Mohamed Salem, project sales manager of Mohammed Yousuf Kafood and Sons, said: “Ideal Standard is a global provider for innovative bathroom solutions. Within a long-lasting partnership of more than 25 years with Ideal Standard, we are happy to be their distributors and expand the reach for the Ideal Standard range of phenomenal products, through a systemic approach of project and retail expertise.” - TradeArabia News Service