Global home appliance manufacturer Bosch Home Appliances, is set to enhance its regional footprint into the Saudi Arabian through strategic alliance with a leading Saudi-based distributor Abdul Lateef Jamel Electronics and Air-conditioning.

The brand is also looking to capture an ideal audience that seeks state-of-the-art gadgets as a means to carry out household chores, thereby sustaining a strong domestic demand base in the segment, said a statement.

Georg Kazantzidis, director marketing and business development, Bosch, said: “Given that Saudi Arabia is one of the largest markets in the GCC, we at Bosch Home Appliances have aggressive plans to penetrate the market and strengthen our regional presence by offering a lineup of innovative products with award-winning design to local consumers.

“We are confident that our reinforced entry into Saudi Arabia will be met with positive consumer feedback and demand. Our products will not only fulfill functional needs, but also add to the beauty and décor of the homes of our consumers.”

Bosch will offer a wide range of appliances from dishwashers, cooking appliances, fridges, and various small appliances. Bosch dishwashers’ offers ultimate hygiene, low water and power consumption with high efficiency performance.

It will also introduce a wide range of Small appliances from breakfast sets, food processors to vacuum cleaners and more.  

Venkat P, managing director, Abdul Latif Jameel, said: “We are privileged to be given the exclusive distribution rights of Bosch Home Appliance in Saudi Arabia. Our commitment remains to continuously provide a comprehensive range of world-class home appliances products that will inspire value and trust among stakeholders.

“Our in-depth market knowledge and long-standing experience will help Bosch Home Appliances identify gaps and successfully meet consumer demands.”  - TradeArabia News Service