Bentley Motors’ Middle East office will now be the headquarters for the company’s operations in the Middle East, Africa, India and Asia Pacific (MEAI and Asia Pac) operations, the British luxury automaker said.

The announcement marks a significant commitment to the region from the ultra-luxury automotive manufacturer and highlights the importance of the Middle East to the brand’s continuous success, a statement said.

The Bentley Motors Middle East regional operations team has trebled in size from the three executives who were purely overseeing the Middle East business at the beginning of 2014.

Now based at a new headquarters in the Dubai Airport Free Zone, the operation includes sales, marketing, after-sales and business development activities for the four key regions under the management of recently appointed regional director for MEAI & Asia Pac, Stephen Reynolds, and regional manager for MEAI, Neil Wilford.

This significant move follows a record first three quarters of the year for Bentley Motors Middle East with an increase in deliveries of 25 per cent on 2013, while Asia Pacific reported growth of 50 per cent during the same period.

The increasingly important region is renowned for its discerning customers, who appreciate the unique combination of luxury and performance offered by Bentley, along with the almost limitless range of bespoke, hand crafted personalisation opportunities.

Wilford said: “2014 is a pivotal year for Bentley Motors Middle East, Africa and India. While this region has played an integral part in our global business for many years, the move to centralise all operations for these key markets to Dubai, makes a big statement.”

“Our team is set to grow significantly before the New Year and will continue to expand in to the beginning of 2015. These developments highlight just how important this region is to our business and we look forward to spearheading the next chapter of success from our new home within the region,” he added. – TradeArabia News Service