Al Attiya Motors & Trading Co (AMTC), the exclusive importer of Renault Trucks in Qatar, has opened a new custom built state-of-the-art workshop in Doha, Qatar, UAE.

AMTC also announced the completion of one its largest tenders, with more than 200 trucks expected to arrive in December 2014.

The rapid development of the Qatar market is expected to see Renault trucks, together with Al Attiya Motors, grow by over 30 per cent between 2012 and 2015, strengthening the brand's position and ensuring that Qatar is one of its key strategic markets in the region.

Around 2,000 Renault trucks are currently in operation across Qatar and the new workshop representing an investment of QR24 million ($6.5 million), will help accommodate the increasing demand for maintenance due to the growing numbers of Renault trucks in the country.

AMTC is one of Renault Truck’s largest importers in the Middle East.

Mohammed Maali, CEO of AMTC, said: “Our relationship with Renault trucks is a partnership. We are not purchasers and they are not vendors. We are partners. Recently we secured a major tender for 190 trucks from Doha Municipality. If it wasn’t for the support and contribution of Renault trucks towards this tender, we wouldn’t have been able to bid, let alone win. The tender was won as a direct result of their extra support.”

Lars Erik Forsbergh, president, Renault Trucks Middle East, said: “Qatar is a very important market for Renault Trucks and the support of AMTC and their commitment to the brand in their region is invaluable. The business environment in the Middle East is different from Europe so this partnership helps us to gain specific local understanding, networks and expertise to make the most of this emerging market opportunity.”

The new workshop is strategically located just off the main highway in the Doha Industrial Area, providing easy access for regular servicing and maintenance. The capacity of the workshop is doubled from 150 to 300 job cards per month, with state-of-the-art tooling and extra parking spaces for trucks just some of the new benefits.

The workshop is phase one of the ambitious service plan, as adjacent buildings are set to be utilised in the future. To give Al Attiya Motors flexibility if the workshop is full, or to provide instant support in the case of breakdown or minor maintenance, a new 280HP 4x4 Midlum mobile workshop is in operation. The truck is capable of reaching customers at remote sites across Qatar, from the industrial north to the sand-dunes of the south. – TradeArabia News Service