Gulf Extrusions, a leading global manufacturer of extruded aluminum products, recently unveiled its new corporate logo depicting its renewed and highly focused motivation to move ‘forward and upwards’ at an event in Dubai.

The new logo retains the green color of the old logo, signifying Gulf Extrusions’ full support for environmental causes in the Middle East. However, the four arrows extending in multiple directions have been replaced by two arrows pointing upward and forward, reflecting the new corporate thrust, according to a statement.

The sleek curves of the arrows also signify the company’s dynamism. Overall, the logo represents the company’s desire to combine tradition with modernity as it reaches for greater heights, the statement added.

The launching of the logo forms part of an extensive and holistic rebranding campaign – ranging from brand auditing to corporate identity – being undertaken to reenergize the corporate spirit.

The new branding is aligned also to the reshaping of Gulf Extrusions vision, mission and business model, highlighting also the important role of the Corporate Social Responsibility.

“Gulf Extrusions’ new vision is to globally become the premier aluminium extrusion company,” said Majid Saif Al Ghurair, managing director of Gulf Extrusions.

“Gulf Extrusions has a long tradition of excellence, and excellence means constant improvement, which is why we have decided to infuse a new look and feel to our brand and identity.

“Over the past few years we have achieved sustained growth and through our wide range of products we have managed to be proactive and flexible in meeting market needs. Through our rebranding initiative we aim to clearly impart these messages, especially to our valued customers and partners, and show how we intend to remain an industry leader,” added Al Ghurair. – TradeArabia News Service