DHL Express, a global market leader in the logistics industry, has introduced a new next-day intercontinental route between the US and the Middle East, to help meet growing demand for services between the two regions.

As part of the program, DHL is also investing in a training program for all employees designed to improve customer service levels.

“In upgrading our global infrastructure we are delivering on our promise to be the world’s leading cross-border express brand. We are thereby helping our customers get their goods significantly faster to their markets and making it easier for companies to access key industrial production centers,” said Ken Allen, chief of DHL Express.

“The introduction of this new route will enable us to meet the growing need for fast delivery options between the US and Bahrain,” added Ian Carey, VP, Aviation, DHL Express - Asia Pacific, East Europe, Middle East, Africa.

DHL Express has established a new direct flight between connecting Cincinnati and Bahrain to facilitate the increased trade between North America and Bahrain. The route shortens delivery time by one day.

DHL’s Bahrain Hub is a key entry point into Middle East countries and Bahrain serves as a vital connectivity point for DHL’s global network. Each week, almost 100 flights are operated on behalf of DHL to / from Bahrain. These include regional flights and long-haul intercontinental flights.

DHL Express is also investing in improving staff service levels through the Certified International Specialist (CIS) training program. Designed by DHL, the accreditation program is aimed at increasing employees’ knowledge of changing international business and enhancing customer satisfaction.-TradeArabia News Service