Aramex, a leading logistics and transportation solutions provider, has chosen nPario's customer-focused suite of “Big Data” marketing applications.

nPario’s Insights Engine and Segment Explorer will further enhance Aramex’s understanding of its customer needs by generating detailed insights from its Shop and Ship sales data. 

Shop and Ship is the e-tail delivery service by Aramex that offers Middle East consumers the convenience of online shopping from the US, UK and Europe at competitive rates. nPario’s applications, which analyse large amounts of sales data while retaining granular levels of detail, will allow Aramex to extract a range of insights about customer needs, further enhancing the Shop and Ship experience.

“nPario uses detailed sales data, gathered over time, to give companies in-depth marketing insights,” stated Bassel Ojjeh, president and CEO of nPario.

“With nPario, we are confident that our marketing team will be able to leverage our sales data to its full potential, in order to understand our customers and deliver the best value in shipping services available in the market today,” added Hassan Mikail, regional e-commerce manager for Aramex.

nPario has also developed Shop and Ship (SNS) Pulse, a simple-to-use, application to allow Aramex to understand the needs of different customer segments and develop  appropriate service offerings.-TradeArabia News Service