Dubai Aluminium Company Limited (Dubal), which owns one the world’s largest aluminium smelters, will sponsor an upcoming conference focusing on excellence in business in Dubai.

Entitled “Excellence: The Future of Business”, the joint conference by the Dubai Quality Group (DQG) and American Society for Quality (ASQ) will take place at the Dubai World Trade Center from March 12 to 14.

The joint conference aims to provide a forum to debate and highlight the future business scenario in the Gulf.

Attention will be focused on the growth and investment opportunities in the region, calculated predictions of the economic scenario in 2015, and mechanisms to support businesses as they prepare for the future, organisers said.

The delegate base is expected to include entrepreneurs and investors who have an interest in the region, and those who wish to expand their current businesses; along with senior quality professionals.

Ibrahim Nassir, executive vice president: human resources, organisation effectiveness & corporate services at Dubal, said: “As a company, Dubal whole-heartedly endorses the objectives of the event to help raise the level of professional, economic and communal performances of institutions, corporations and individuals so as to advance business and improve overall standards.”

“The active participation of international experts will undoubtedly contribute to further progress and prosperity for businesses in the region.”

He added that, as a corporate entity, Dubal is certified to several international standards supporting effective business management, quality and environmental, health and safety performance.

“For Dubal, the DQG & ASQ Joint Conference offers an important platform for promoting excellence and quality as important foundations for sustainable success at both individual and corporate level,” he added.

“We are proud to be a support sponsor of the event and look forward to reaping the potential spin-off benefits of regained economic strength in the Gulf within the next few years,” Nassir concluded. – TradeArabia News Service