More than 6,700 trade professionals attended the Office Exhibition 2008 making it a stupendous success, according to its organisers.

Exhibitors, visitors, participants, special guests and even the organisers were unanimous in their appraisal of the event that is now well and truly established as world-class in every sense, said an official spokesman.

Over 300 exhibitors from across the world from Germany, the UK, the US, Italy, Portugal, Spain, Turkey, Cyprus and the Middle East vied for the spotlight.

Wilkhahn, the leading German exhibitors who were participating for the second time at the Office Exhibition, were extremely pleased with the response at this year’s event.

“The UAE is an important market for us, and exhibiting at Office Exhibition plays a crucial role in strengthening regional brand awareness” said head of international marketing and PR at Wilkhahn Buckhard Remmers.
 
Many exhibitors from across the globe shared his sentiment, and this was the highest praise the organisers could have got about the event’s success.

“The fact that more and more international names have earmarked Office Exhibition as a must-attend event is testament to the growth in size and stature of the event” said director of the Office Exhibition Paula Al Chami.

A keen sense of timing and strategic thinking by the organizers also played its part in the event’s success. The show dates for this year’s event were advanced to accommodate the needs of exhibitors and their clients, and coincided with the start of the annual tender process and the marketing campaigns of international manufacturers.

Besides showcasing the best designers in the world, Office Exhibition 2008 added a new dimension to its repertoire this year. The event played host to a series of seminars and conferences featuring some of the most prominent names in the office interior design business.

Leading the way was the much-anticipated Business by Design workshop hosted by Fred Berns, perhaps the biggest name in the business of interior design. His four-session workshop was a masterclass in every sense.

Another highlight of the show was the Workplace Freedom Seminars. The seminars showcased how one’s office space can be used to make a powerful statement about the company’s business, culture and success.

On the whole, it was yet another successful year for the Office Exhibition. If its track record of getting bigger, better and most exciting with every passing year is anything to go by, next year’s event will well be worth waiting for. – TradeArabia News Service