MedLab Media Group (MMG), the Spanish start-up focused on the development of a medical ecosystem based on artificial intelligence (AI), showcased its key products and solutions during its inaugural appearance at the Global Health Exhibition held recently in Riyadh, Saudi Arabia.

The company's innovative solutions are aimed at supporting the  Middle East and North Africa (Mena) growth of the healthcare sector which is expected to reach $150 billion in 2020.

A wide range of products were showcased at the event including a newly developed search engine for medical use based on AI, an encrypted communication system for the healthcare environment and a digital card for medical professionals, said the statement from the company.    

MMG's regional expansion plan comes at a time of recent major developments and initiatives in the healthcare sector undertaken by governments in a bid to address regional challenges, said a top official.

"Our objective is to provide to the entire medical community equal opportunities by offering immediate access to information, regardless of geographic location and economic situationm," remarked Oleg Vorontsov, the chief executive at MMG.

"MMG has the ambition to become a world reference in e-health, supported by blockchain technology, artificial intelligence and encrypted communication systems," he stated.

According to him, the Mena region is witnessing rapid transformation and governments are putting a lot of efforts through initiatives and projects to support the demand for quality services in healthcare.

"The sector presents a great opportunity for MMG as it has emerged as one of the most critical sectors for pursuing economic diversification in most of countries in the region. We want to leverage on the opportunity to advance these countries' objectives to further boost the sector and bring innovative and quality services. As we expand in the region, we count on our participation at Healthcare Global in Saudi Arabia to showcase our unique offering to the sector," he added.

Among the products that MMG offers to the doctor of the future is DeepAIMed, an intelligent search engine for medical use, currently available in English and Spanish. The tool is developed with its own state-of-the-art technology based on artificial intelligence and capable of understanding databases of medical texts. The tool is based on graph and hypergraph theory, Kernel theory and natural language processing (NLP).

DeepAIMed is also capable of analyzing scientific texts to track known concepts and relate to each other, generating new concepts.

"Artificial intelligence will truly change the future of medicine. Soon, access to scientific knowledge will undergo profound changes; big data will change the way health professionals work and artificial intelligence will be next method of consultation. This is not science fiction", added Voronstov.-TradeArabia News Service