VLCC, a global beauty and wellness brand, and Saudi Arabia-based Cigalah, a leader in healthcare services and products have entered a strategic partnership to launch VLCC wellness centres in the kingdom, starting with Jeddah.

VLCC’s entry into Saudi Arabia will further strengthen its position in the GCC region where it has already established itself as a pioneer in the beauty and wellness industry, and currently operates 20 VLCC Wellness centres across UAE, Oman, Bahrain, Qatar and Kuwait.

VLCC has also been selling its range of skin care, hair care and body care products across GCC and launched these products in Saudi Arabia in 2014, which are available in leading retail chain stores across the country.

VLCC will be setting up its state-of-the-art wellness centres, starting with Jeddah, in partnership with Cigalah Group and will be offering the entire portfolio of weight management and beauty services, under one roof. The VLCC centres will also offer the latest skin, dermatology and hair care services and treatments. The centres will also be equipped with the latest US-FDA and European-CE standard compliant appliances and will offer the very latest in scientific weight management programs, aimed to improve the overall wellness index of the VLCC customers in the Kingdom, through non-invasive, dietary modification, behavioural modification and physical activity-based solutions.

The company plans to set up six VLCC Wellness centres in the Kingdom in the next 3 years, with the first one scheduled to open in Jeddah by November this year. It is estimated that a total investment of over Dh30 million ($8 million) will go into setting up these centres.

Mukesh Luthra, chairman, VLCC Group said: “We have been in the GCC region for a decade and it has been a successful and satisfying journey. We have received a fantastic response across all the countries in the region, over the years, and have grown to be a trusted player in the beauty and wellness space in the region. We have been very keen to enter the Saudi market with our VLCC Wellness centres for some time now and look forward to working to address the issues of obesity and overweight, which - in Saudi Arabia too, as in most parts of the world - is increasingly become a public health hazard. VLCC, which is committed to ‘transforming lives’, strives to make a positive impact on the health of the citizens of Saudi Arabia by creating awareness about preventive healthcare and lifestyle related diseases amongst its customers.”

“We are excited to partner with a reputed organisation like Cigalah Group to roll out our services in Saudi Arabia. Cigalah Group is one the most well known brands in healthcare domain in the region and we are confident that this association will help catapult our growth in the region and make us clear leaders in the beauty and wellness space in the Kingdom of Saudi Arabia in the times to come,” Luthra added.

Abdullah Yaser Naghi, director of Cigalah Group, said: “Cigalah being a leading player in the region in the healthcare domain and VLCC being a leader in the Wellness segment, we see tremendous synergies between the two organisations. VLCC has been committed to transforming lives for decades and has done commendable work for the beauty and wellness industry, across Asia and East Africa. It has always given utmost importance to efficacy and quality of its products and services. We look forward to working closely with VLCC and making the residents of Saudi Arabia healthier and fitter.”

Beauty is one of the fast growing industries in the Kingdom of Saudi Arabia, which accounts for 41.6 per cent of the MEA beauty market, with consumers having spent $4.8 billion on beauty products last year. With the increasing importance of special occasions and weddings, that are a multi- billion industry growing at 12 per cent annually, this market is expected to continue its rapid growth in the foreseeable future. – TradeArabia News Service