Roche Media Academy wins healthcare and services award
DUBAI, December 23, 2015
A Roche Media Academy initiative won the Silver Award in Healthcare and Services category at the Middle East Public Relations Association Awards (Mepra) 2015.
Launched by Roche UAE last year, the Roche Media Academy is an 'Empowerment Through Knowledge' initiative, aimed at equipping journalists with accurate information on how diseases affect the lives of patients, said a statement.
Through interactive sessions, it brought together leading healthcare experts from the UAE and journalists from the region to empower them and enhance their knowledge on medical subjects.
The sessions covered common, yet less talked about diseases, with an endeavour to support the important role played by the media in raising public awareness on national health concerns.
Abed Sabra, country manager, Roche UAE, said: “We are very pleased and humbled by the recognition that the Roche Media Academy initiative has received.
"In alignment with our objectives, we hope to continue our efforts in raising awareness on critical diseases to improve the lives of patients and build healthier societies.”
The Mepra Awards is a leading public relations awards programme in the Middle East, recognising best in class campaigns in various practices, including healthcare. - TradeArabia News Service
