The increasing cases of dermatological disorders, growing awareness of skin diseases and the trend towards non-invasive or less invasive aesthetic procedures are driving the dermatology treatment solutions market in the region, according to Al Hikma, a major player in the UAE cosmetics and skincare products.

Quoting EuroMonitor figures, Al Hikma said the annual sales of dermatology solutions are expected to reach $30 billion globally.

Commenting ahead of its participation in the Dubai World Dermatology & Laser Conference & Exhibition – Dubai Derma, which is being held from April 7 to 9 at the Dubai International Convention and Exhibition Centre, Al Hikma said demand for dermatology solutions has been showing remarkable growth in the UAE.

“Skincare solutions have proved to be effective aesthetic procedures, especially with the complex and advanced scientific solutions that are being introduced regularly. The industry is growing in line with the growth of other economic sectors and consumer spend power in the region,” says Dr Ali F Abdulqader, managing director, Al Hikma FZCO.

According to Dr Abdulqader, the derma market is segmented on the basis of products on offer. In the UAE, dermatologists and physicians fully understand the significance of the products provided by cosmetics companies which can in many cases be a good alternative for drugs and medicines or even surgeries.

Al Hikma will showcase a wide range of products from its portfolio of beauty brands at the show. “The products brought by Al Hikma to the region are distinguished by their components backed by extensive pre-launch studies to ensure that customers get top of the line solutions,” he said.

Al Hikma will be displaying SkinConcept products, pioneers in innovative beauty and skin care category. The company will also showcase its highly successful Vinoderm brand in the region. Two other major brands ‘SwissCode’ and ‘Vetia Floris’ will also be on display.

“There is all-round growth in demand for our global dermatology treatment solutions. Vinoderm is doing very well. The Swiss brand combines modern formulations with the latest high-tech skin care compounds. We have developed an effective and luxurious skincare line that draws its strengths from nature. Vinoderm meets the requirements of all skin types,” Abdulqader said.  – TradeArabia News Service