Global taxi e-hailing service Easy Taxi has raised about SR10,450 ($2,781) for the Zahra Breast Cancer Association, as part of the ‘Protect Yourself By Yourself’ campaign which concluded recently.

The service offered the association free rides in support of their mission to educate the public on this disease, said a statement.

It also handed out 2,000 campaign booklets to passengers which highlighted the cause of early breast cancer and the process of detection and treatment.

The company mobilised a donation drive where it offered SR10 to the Zahra Breast Cancer Association for each new customer that signed up to their services within the duration of the campaign.

Dr Mahmoud Fouz, chief executive officer of Easy Taxi Middle East, said: “One of the main goals of Easy Taxi is to provide women in Saudi Arabia with a safe and reliable transportation service, and partnering with the Association helped the company go the extra mile when it came to customer service.” - TradeArabia News Service