Mafraq Hospital, owned and operated by Abu Dhabi Health Services Company (Seha), has appointed Dr Bill Brock as its first chief quality officer (CQO).

Dr Brock brings more than three decades of professional experience in hospital quality management to the role, and is one of five new corporate level management representatives to join the team to accompany chief medical officer Dr Mohamad Yaman.

The new members of the team include Lee Huntley, chief executive officer of Mafraq Hospital; Gregg Florentin, chief operations officer; Peter Mercer, chief financial officer, and Deirdre Hegarty, chief nursing officer.

In his new role, Dr Brock will implement best practices and standardise patient care procedures. Dr Brock is expected to play a major role as Mafraq Hospital prepares to move into a brand new 270,000 sq ft, 745 bed facility in the next few years.

Huntley said: “We are delighted to welcome Dr Brock to the Mafraq Hospital team and look forward to the benefits that a CQO will inevitably bring to this organisation. Led by the new senior management team, and supported by the exceptional team of existing staff members, Mafraq Hospital is well positioned to become the nation’s leading institution for evidence-based healthcare.”

Dr Brock said: “As medical professionals, we most often meet our patients when they have reached a low point in their lives; they are generally in pain and are experiencing a sense of helplessness. These patients place their faith and trust in the expertise of their doctors and it is up to us as medical professionals to offer the highest standard of care possible.

“To date, Mafraq Hospital has been doing an exceptional job in this area, and has worked to establish itself as one of the leaning healthcare facilities in the country. I look forward to working learning a great deal from the existing team.”

As one of his first key projects, Dr Brock will be working closely with the Seha system to establish an open network of communication between all of their owned and managed hospitals.

According to Dr Brock, an enhanced patient experience is best realised through open dialogue.

“We see an incredible opportunity for collaboration across the Emirate, and this is a task that I’m eager to initiate,” he said.

“Remarkable things are happening in the healthcare facilities throughout the UAE, but these successes need to be communicated more openly. In discussing and sharing our achievements and obstacles, we are better positioned to enhance the patient experience from start to finish.” – TradeArabia News Service