Over 50 international suppliers of the latest veterinary technology, supplements, vaccines and instruments will be sharing the stage next month in Dubai at the leading trade event for veterinary industry in the Middle East.

To be held from April 2 to 4, the VET Middle East puts a spotlight on an increasingly dynamic animal healthcare sector, providing a dedicated platform for exhibitors to expand their presence in the region’s growing veterinary industry.

Exhibitors from the US, China, Europe and Africa will take part, as they look to showcase their latest products and establish long term partnerships with veterinary hospitals, distributers, and government municipality departments in the region.

Henke-Sass Wolf, the German manufacturer of animal medical application systems, syringes and needles, is set to launch its new injection bar and automatic self-filling syringe designed specifically for the regional market.

The 85-year old company sees the Middle East as a key emerging market for veterinary supplies, as the European economy continues to struggle through the Euro Zone crisis.

Stefan Knefel, VP of Sales and Marketing, said: 'We have been concentrating our sales and marketing activities in the Middle East for the last six to 12 months, as we see a very strong market growth in this region for the foreseeable future.'

'We are now developing new products specifically designed for the Middle East, and this is the only event where we can present these products to a wide regional audience under one roof.  The expo has become a crucial element of our marketing strategy, and we consistently bring in positive results,' he noted.

Diagon, a Hungarian manufacturer of clinical diagnostics also expect lucrative opportunities from the Middle East veterinary market; it is forecasting its revenue generated from the Middle East region to increase by 51 per cent in 2012 reaching $5 million.

Richard Pavitt, the exhibition director of VET ME said: 'As the only dedicated veterinary platform in the region, VET Middle East is experiencing rapid year on year growth, this year attracting major organisations such as Gulf Drug, Henke-Sass Wolf, Andover, Gulf Rider, and Vetessa.'

Supported by the Abu Dhabi Food Control Authority, the expo runs in tandem with the Veterinary Outlook Forum, presenting the latest technology, equipments, medicines and other products and services for animal care.

The highlights for the one-day conference are an overview of terrestrial animals in the UAE by Dr Reza Khan (Dubai Zoo) and latest developments of falconry medicine in the Middle East by Jaime Samour, director of the Wildlife Division at Wrsan, in Abu Dhabi.

Now in its sixth edition, the event is partnered with AGRA Middle East, the region’s largest agriculture business event showcasing the latest technologies in horticulture, animal husbandry, poultry farming and fisheries.-TradeArabia News Service