The Japan External Trade Organization (Jetro) will organize a team of 11 Japanese companies specializing in medical device manufacturing in the Japan Pavilion at the forthcoming Arab Health 2011 in Dubai.

The largest trade show in the healthcare industry in the Middle East will be held at the Dubai International Convention & Exhibition Centre, from January 24 to 27.

This will be Japan’s first time to set up a national pavilion for this event. The companies will showcase a unique variety of high-tech and innovative products, aiming to expand their business in the region, a statement said.

Jetro has so far arranged nearly 150 one on one business meetings for them during the period of the exhibition, it added.

Keisei Medical Industrial will introduce their air fluidized therapy bed, a specialized bed for severely skin burned and bed ridden patients, while Doctor Japan will feature high-precision medical needles.

“We expect to strengthen and to diversify trade relationship between Japan and this region riding on the wave of trade and economy recover between Japan and this region rapidly,” said Hiroki Matsumoto, managing director of Jetro Dubai & Mena.

“Export from Japan to the Middle East, in the period of January through October, 2010, was increased by 25 per cent ($23 billion),” he added.

Mitsuko Uchida, director of international sales department of Doctor Japan, said: “The main purpose of our company participating in Arab Health is to build a gateway to Middle East and African markets.”

“I think the economy in both regions will continue to grow significantly with its background in abundant natural resources, geographical strength, and tourism industry.”

“The growth of the medical market was indeed obvious to us through statistical data but we never had the chance to break into the market. On this occasion, being able to actually present our products, we will like to show Dr. Japan’s technologies and also reveal the fundamental strength of Japanese manufacturing,” Uchida added.

In addition, other unique medical and healthcare related products, such as CPAP devices for treating sleep apnea syndrome (SAS), electrotherapy / ultrasound units used by Olympic athletes, and high quality LED operation lamps will be on display. – TradeArabia News Service