Zerona, a revolutionary laser treatment, which helps shape the body through excess fat removal, without surgery, without dieting and without exercise, is now available at select clinics in Kuwait and the UAE, according to a report.

The first “laser” diet for men and women is expected to come to the rest of the region before the onset of summer.

Initially designed for use during liposuction to remove excess fat using the Zerona technique, this is a non-invasive body contouring procedure that helps shape the body through essentially melting away the fat.

This revolutionary procedure has been proven to reduce waist and thigh sizes by 12 cm to 20 cm in just six sessions over a couple of weeks, said the report.

The first units of the Erchonia laser scanner have been presented to clinics that have opted to champion the revolutionary treatment known as the “Laser” Diet.

Upon the wonderful reception Zerona received so far from doctors and patients in and around the region; many more clinics have opted to champion this revolutionary technique.

Ten clinics have so far signed up to provide this solution of which four are in Kuwait, three in Dubai, one each in Abu Dhabi, Sharjah and Al Ain with more to come in Riyadh, Jeddah, Abha, Aseer, Qatar, Bahrain, Muscat, Sanaa, Beirut, Cairo, Alexandria, Amman, Damascus and Baghdad before the beginning of summer.

More locations are planned in North African countries later in the summer.

The ground-breaking treatment, which was officially launched in the Middle East at the Derma Dubai show a couple of weeks back, has been featured in numerous articles and programmes, including the internationally famous ‘The Doctors’ show that was aired on MBC throughout the Middle East recently.

It is being brought to Middle East by Bader Sultan & Brothers Company (BSBC), a leading Kuwaiti medical services and supplies company.

“Zerona is an amazing solution that uses leading edge technology and medical science to deal with a problem that so many men and women have – how to remove excess fat in a safe and easy way,” said Emad Al Zaben, general manager for BSBC.

“We have had a phenomenal response from the public as well as plastic surgeons and all types of doctors and health clinics so far. This specialised fat reduction technique was developed by US firm Erchonia Medical in 2003 that uses a low level cold laser.”

Zerona is applied externally and provides results without the dangers associated with surgery or requiring excessive dieting or exercise, explained Al Zaben.

“BSBC is known for providing some of the best and most innovative medical solutions in this region and we are delighted to have been able to obtain the exclusive agency rights to distribute Zerona throughout the Middle East,” continued Al Zaben.

“We believe this solution will be so beneficial to so many  and that is why  we have  aptly named it the “Laser” Diet  and currently we are engaging in a full blown marketing campaign to announce it to our region in style.”

What makes this treatment even more exciting is that clinical trials have revealed Zerona to be effective in the treatment of pain relief as well as in controlling cholesterol without the need for excessive medication that may have other harmful side effects.

The treatment, which utilizes the Erchonia LipoLaser technology, is one of the safest and most researched low level lasers in the world which initially achieved approval from the US Food and Drug Administration (FDA) for use during liposuction. The treatment has been approved as a standalone treatment since 2008 following more clinical trials.

“Clinical trials have demonstrated very positive results so far with many patients experiencing a significant reduction in waist and thigh size after only six sessions. Zerona should be considered as an ideal alternative to surgery in<