UK-based maritime specialist PR firm Polaris Media will launch a new English language marketing package for Middle East companies at the Posidonia shipping fair in June.

Polaris, which is based in the port city region of Liverpool, is run by journalist brothers Ben and Sam Pinnington.

Polaris is launching the Middle East service after running a series of successful publicity campaigns for maritime companies based in the Gulf.  Polaris has also recruited Omani students based at Liverpool University to help the company communicate in Arabic.

“The prime service we are offering is English language marketing,” said Polaris director Ben Pinnington.

“We know it can be a pain to write in English if it is not your first language and that is the problem we solve. We are trained and qualified journalists so can write to a professional standard of English.  We know Middle East firms are really keen to promote their products and services to the maritime press worldwide, most of which is written in English. This is exactly what we can help with.

"Posidonia is a terrific trade fair and many companies from the Gulf will be present. It is an ideal location to meet potential clients and show them what we can do,” he added.

Polaris' service includes press releases, copywriting, social media, websites, brochures and crisis management. – TradeArabia News Service