Manchester Business School (MBS), the UK's largest campus-based business and management school, will hold a free public seminar on marketing in the digital age at Dubai Knowledge Village on January 31.

The MBS Doctoral programme DBA (Doctor of Business Administration) director Professor Jikyeong Kang will be discuss how marketers need to expand the channels, tools, and skills required to capture market share and to grow in today's environment.

The DBA programme is the logical extension of the MBA programme, with its emphasis on the application of knowledge to research issues. The DBA research is intended to apply state of the art knowledge to a specific management issue to directly improve the quality of the decision making.

Through the DBA programme, senior business practitioners can undertake a substantial piece of research work, whilst remaining in a real business environment and with minimal disruption to their lives, and focus on the practical business application of the research.

The MBS DBA programme combines self-study with residential workshops at the Manchester Business School campus in the UK. The programme is delivered using a blend of self study and face-to-face teaching in year one, providing solid foundations for refined research methods in order to carry out research of a commercial nature. The DBA typically takes 4-5 years to complete, offering flexibility for working professionals.

Randa Bessiso, director Middle East for MBS, said: “The DBA programme is highly specialised and intended for very experienced and senior business people, who are looking to undertake an original piece of serious research.”

“We currently have more than 20 senior business people from the region following the DBA programme, compared to more than 1200 students in the region following our MBA programmes.” – TradeArabia News Service