Unique Properties, an award-winning agency in Dubai’s real estate industry for over 16 years, has brought on board two new sales directors to give a push to its expansion into the secondary market, having secured 36% of its transactions in this segment since January 2024, which accounted for 41% of total transactions in 2023 according to Deloitte’s Real Estate Predictions 2024.

Chris Jones and André Henry Watson with their combined expertise, will spearhead the company’s continued growth and strategic direction in this dynamic market. Their addition to Unique Properties' leadership team marks a significant step in the company’s strategic growth plan by focusing on this segment of the Dubai market.

With 17 years of experience across UK and UAE real estate, including 15 years in management, Jones recognised the potential growth and established the secondary market division at Unique Properties less than a year ago, and now leads a team of over 30 real estate agents.

Known for his ability to drive sales growth and expand market share, he is responsible for crafting and executing innovative sales strategies, setting ambitious targets, and mentoring his team to achieve exceptional results.

His disciplined, target-oriented approach, combined with exceptional planning and organizational skills, will be key in seizing opportunities in high-demand areas like Downtown, Business Bay, Dubai Creek Harbour, Dubai Marina, Palm Jumeirah, Arabian Ranches, Emaar South, Emirates Living, Jumeirah Living and the townhouse communities surrounding the Al Qudra Road.

In his first year as an agent, Jones was recognised as one of the top two agents out of over 100, showcasing his remarkable sales acumen.

His achievements include receiving the Manager of the Year award in 2009 and orchestrating one of the largest leasing deals in Dubai in 2016.

He has a proven track record of developing talent, having successfully guided brokers from trainee roles to managerial positions and trained numerous real estate professionals who have gone on to become managers themselves. Since 2010, he has led over 200 brokers, reflecting his supreme leadership and ability to drive success in the industry.

Watson has built a remarkable reputation for his exceptional negotiation skills and leadership in the real estate industry, managing sales teams at some of Dubai’s top real estate firms. With over seven years of experience in both the UK and UAE, he brings a deep understanding of sales management, teamwork, customer experience, and business development.

His strategic approach and ability to elevate team performance have consistently delivered impressive results.

Known for his professionalism and keen insight into client needs, Watson is set to drive substantial growth and success in the competitive Dubai secondary real estate market, leveraging his extensive background to enhance team effectiveness and achieve outstanding outcomes.

Armin Jalili, Partner, and Board Member of Unique Properties, said: "The secondary market offers immense opportunities for growth, with Chris and Watson leading the charge, we are confident in our ability to expand our presence in this critical market segment.

“Their leadership will be pivotal in helping us connect more buyers with the exceptional properties Dubai has to offer, further cementing our position as one of the leading brokerage firms in the industry. Chris and André’s expertise will also significantly influence Dubai’s real estate market, driving innovation and excellence.” – TradeArabia News Service