Terex Corporation, a global manufacturer of lifting and material processing products, has announced several key senior appointments at its global brand Genie for the EMEAR (Europe, Middle East, Africa and Russia) region.

Under the leadership of Matt Treadwell, new vice-president of parts and services, supporting the Genie brand, Terex AWP has aligned its global parts and services strategy.

Nominated by Treadwell, Ryan Lusso has been appointed to the newly created position of senior director (global parts).

Lusso has formulated a new commercial strategy that will measurably improve the Terex AWP customer relationship and experience with the Genie brand worldwide, with immediate effect also in the EMEAR region, said a statement from Terex.

Backing this initiative, effective since July, the company has appointed Dominique Luijckx and René Reniers to the newly created positions of regional parts manager.  

The aim of these new roles focuses on customer uptime, increased urgency and improved processes to ensure parts availability, as well as expedited service support and diagnostics for Genie Genuine Parts across the EMEAR region, it added.

In her new role, Luijckx will support customers in Central, Eastern, Southeastern and Southern Europe, Middle East, North and South Africa, Russia and Ukraine, while Reniers holds responsibility for Genie customers in Benelux, Germany, Austria and Switzerland (GAS), Poland, Baltic States, Czech Republic and Nordic countries.

Both will report to Phil Taylor, Genie senior parts manager, Terex AWP for EMEAR who remains responsible for customers in the UK and Ireland.

From a medical background, for which she holds a degree, Luijckx comes to the Genie brand from Terex AWP logistics partner Ceva, where she worked for the past five years and most recently as transport supervisor (Terex Cranes) and assistant supervisor for Terex AWP.

After a degree in Applied Sciences from the University of Avans Breda and a diploma in sales management in The Netherlands, Reniers joins the Genie brand from Tractel (manufacturer of lifting, handling, height safety and access equipment), where he held the position of sales manager for Benelux and Denmark.

Welcoming the trio, Taylor said: "These new appointments are a big step forward in taking our parts and services organisation to a new level."

"I have every confidence in the hands-on experience of Luijckx and Reniers in setting the foundations for greater satisfaction and building long-term business partnerships with our Genie customers in the EMEAR region," he added.-TradeArabia News Service