The annual Gulf Property Show, which has become the event of choice for real estate sector and investors in Bahrain, and from around the GCC, today (November 21) launched its first mall event at The Avenues-Bahrain.

The sold-out launch event was inaugurated by Shaikh Khaled bin Humood Al Khalifa the CEO of Bahrain Tourism and Exhibitions Authority (BTEA).

To be held till November 24, Gulf Property Show at The Avenues-Bahrain is the winter edition of Gulf Property Show, a boutique showcase for real estate sector in the Northern Gulf held annually every April, said the organisers Hilal Conferences and Exhibitions (HCE).

"The Gulf Property Show held in the Avenues Mall comes in line with BTEA’s long-term strategy to increase the value-added experience for tourists through introducing exciting and innovative events," said Shaikh Khaled.

Jubran Abdulrahman, the managing director of HCE, said: "When we launched the Gulf Property Show in 2013 we started with a simple vision, to create a dedicated event promoting real estate, property developments and related services in Bahrain for the Gulf and the wider international market place."

The mall expo is a sold-out launch event, which is satisfying for the organisers. "The event has been the result of months of detailed market research, customer consultation, design and development to deliver an exhibition dedicated to build on the Gulf Property Show’s reputation as being strong on sales and investment opportunities for both exhibitors and visitors," stated Ahmed Suleiman, the exhibitions director of HCE.

"The Gulf Property Show mall event will promote a more direct route to property investors in the GCC who will be at Bahrain’s top leisure and entertainment destination – the Avenues," said Sulaiman.

"With real estate investments on offer from around the world as well as Bahrain with an entry level as small as BD20,000 ($52,709), and companies with supporting services of property management and décor, the show has something for everyone," he added.

The show aims to target investors from Saudi Arabia, Oman, UAE and Kuwait with a dedicated marketing campaign.

"Real Estate companies are no strangers to exhibit at malls around Bahrain. Unless they actively promote their presence at the malls, they may attract only normal mall visitor traffic," said Abdulrahman.

"However, the Gulf Property Show will look to drive additional interest from investors by making them aware of what will be on offer to visitors to the event," he stated.

This dedicated marketing approach has already attracted participation from a number of developers and companies from Bahrain, UAE, United Kingdom, Turkey and Hungary, said the organisers.

First Bahrain Real Estate (Mercado Village) have signed up as strategic sponsors of the show.

Danial Taylor of First Bahrain, commenting on the sponsorship and support, said: "Gulf Property Show has been a positive platform for El Mercado Village over the years with more than 40 per cent of the homes being sold as a result of the marketing platform provided by the event."

"The Gulf Property Show at the Avenues- Bahrain is an exciting new innovative event that will add a dimension to our marketing strategy for El Mercado," he added.

The Gulf Property Show also carries with it the strategic organizational support of the Real Estate Regulatory Authority of Bahrain (Rera), Survey and Land Regulatory Bureau (SLRB) and the Urban Planning and Development Authority of Bahrain.

"Bahrain has the accolade of being a leading banking centre in the region. The interest shown in the Gulf Property Show by international and regional realtors reflects the confidence in Bahrain as a centre for real estate transactions," remarked Abdulrahman.

"The support of these organisations will also add to the growing confidence and awareness in the public that Bahrain has exciting developments which are regulated and can be trusted for quality," he added.

HCE has partnered with Colours Events & Exhibitions for the operational organization of the Avenues – Bahrain event.-TradeArabia News Service