Noor Bank, a leading Shari'a compliant Bank in the UAE, has announced a comprehensive partnership with global luxury hotel company Jumeirah Group to launch a suite of premium rewards available to Noor Bank customers.

As part of the roll-out, select retail banking clients will receive complimentary Jumeirah Sirius memberships that allow them to enjoy a range of exclusive experiences and privileges across Jumeirah’s extensive portfolio of luxury hotels, residences, resorts and restaurants around the world, said a statement from Noor Bank.

The collaboration reinforces the bank’s commitment to introducing unique and innovative propositions and providing its customers access to a wealth of value-added lifestyle privileges with leading loyalty reward partners, it stated.

Noor Bank CEO John Iossifidis said: "In line with our efforts to implement value-added services to enhance customer experiences, we are delighted to partner with Jumeirah Group to present this attractive offer to our customers."

"The collaboration brings tangible benefits to Noor Bank clients as well as Jumeirah outlets across the globe, and will go a long way in establishing Noor Bank as the bank of choice," stated the official.

On the Noor Bank tieup, Jumeirah Group COO Jose Silva said: "It will help the group to reach a new audience, which is an important step in achieving our Jumeirah Sirius growth goals and is of strategic importance."

"It represents more than just driving guest behaviour through incentives. This partnership is a way for Jumeirah to build relationships and connect more meaningfully with our loyal guests, and is a fantastic opportunity to thank Noor Bank customers for choosing Jumeirah," he added.-TradeArabia News Service