Global brand experience agency Avantgarde has signed up award-winning British artist, Es Devlin OBE, to design the United Kingdom (UK) Pavilion at the Expo 2020 Dubai.

The pavilion will be the centrepiece of the UK’s presence at the Expo – highlighting the UK’s expertise in artificial intelligence and the space sector.

Devlin is known for creating stunning large-scale performative sculptures that fuse technology and poetry, including the interactive Fifth Lion sculpture installed in Trafalgar Square, said the statement from Avantgarde.

Her dramatic design for the UK Pavilion is an illuminated sculptural message to which anticipated visitors of each of the Expos will be invited to contribute.

Explaining her inspiration for the project and what she hopes it will achieve, Devlin said: "The idea draws directly on one of Stephen Hawking’s final projects, ‘Breakthrough Message’, a global competition that Hawking and his colleagues conceived in 2015 inviting people worldwide to consider what message we would communicate to express ourselves as a planet, should we one day encounter other advanced civilisations in Space."

"What if the UK Pavilion at Expo 2020 became a place where visitors from all over the world chose to take part in a collective global project that showcases British expertise in AI technologies and poetry while transcending national identities?"

International Trade Secretary, Dr Liam Fox MP, said, "The quality of design proposals we received for the UK Pavilion was testament to the UK’s world-leading creative talent and I am confident that Es Devlin OBE and the team will help us take advantage of this unique opportunity to showcase the very best of British to a truly global audience.

"Over six months, my international economic department will help connect with millions of Expo 2020 visitors who will make up the expected 25 million visits – that is millions of buyers for our products, partners for our firms, tourists for our cities and students for our universities," remarked Fox.

"This announcement follows a competitive tender process which saw a number of leading designers and firms form consortia to bid for the multi-million-pound contract, and we are grateful for their submissions," he added.

Devlin and Avantgarde will join forces with Manchester-based structural engineers Atelier One and sustainability experts Atelier Ten for the project.

Najeeb Mohammed Al Ali, the executive director at Dubai Expo 2020 Bureau, said: "Our focus is on empowering individuals and communities to create opportunities that help shape a better future drives everything we do."

"The UK Pavilion will be an intriguing platform for people to learn, have fun and work together to discover innovations and explore new frontiers in areas including space and Artificial Intelligence – echoing Expo 2020’s theme of ‘Connecting Minds, Creating the Future’," he noted.

"We look forward to seeing more compelling pavilion designs and themes revealed by other participating nations as we continue our countdown to Expo 2020," he added.-TradeArabia News Service