Top real estate experts - Sean McCauley and Richard Aybar - have joined forces to set up Devmark, an innovative consultancy in Dubai that aims to revolutionise how developers plan and launch their strategies and properties across the region.

Devmark was created with the core aim of driving developer’s bottom line and optimising return on investment, said the veterans of the real estate industry, who had careers panning some of Dubai’s largest brands.

"We founded Devmark to deliver against client’ full value chains, from project conceptualization to the final sales process, providing intelligent, strategic and results-driven solutions fused with deep expertise," stated McCauley, the company's chief executive.

"After many years in the business here, we had long since noticed a gap in the market and with over 40 years of collective experience in the real estate industry, we felt that together we could build an offering that can truly make a mark on our client’s performance and potential," he noted.

The company will focus on strategic project launch strategy, comprehensive sales and marketing delivery, said McCauley.

Offering a full suite of strategic services from, development advisory and research, sales strategy conceptualization, marketing and launch strategy, Devmark is truly innovating and transforming how developers access talent, strategic sales advice and exceptional marketing execution in the UAE, he stated.

"Our clients were telling us that the market needed a fresh stance and approach and for us, 2018 was the year to take that leap and make it a reality," he noted.

With the overall value of real estate land transactions in Dubai worth Dh285 billion in 2017, which is higher than the GDP of 144 countries recognized by the United Nation’s, the market is large enough and established enough to truly demand this level of innovation and strategic intervention, said McCauley.

With a key focus on adding value to the entire customer journey, from the training of sales staff to the conceptualization of consumer centric product, pricing and communication, Devmark hopes to drive improvement for developer’s entire value chain.

"We’ve worked closely with leading regional and global companies for many years developing the sales and marketing behind many of the iconic projects that have shaped the landscapes of multiple cities around the world," noted the company chief.

"With clients across the region including international 5 star hotel operators and global luxury brands, our track record speaks for itself and we are, quite literally, at the top of our game and ready to prove the true value of experience and expertise in driving incremental sales, especially when fused with a city at a pinnacle time of growth” he added.-TradeArabia News Service