Sanipex Group, a leading bathroom and plumbing solutions provider in the Middle East, said it has become the first in the sector to launch an e-commerce platform and its innovative Click and Collect service.

The group's wide range of bathware and plumbing products will be made available in just one hour after placing the order to a maximum of 48 hours, depending on the kind of products purchased, said a statement from Sanipex.

The initiative will truly take the customer experience to the next level by making these products available at the click of a button; a new standard and paradigm shift set by Sanipex for the bathroom fittings industry in the region, it added.

Sanipex Group, which has expanded its offerings over the past 28 years, is looking at continued growth of its products through its Aquazone brand. The group is showcasing its products at the ongoing FM Expo, the largest facilities management event in the Middle East, in Dubai.

A new 9,000-sq-ft Aquazone superstore was recently inaugurated in the heart of Dubai on Umm Suqeim Street to include both retail and warehouse space.

The brand’s third store in the city truly reflects the company as providers of the most comprehensive range of quality bathroom and plumbing solutions in the UAE.

This one-stop destination for bathroom fittings, plumbing and tiling products includes from Aquazone and Bagnodesign as well as products from selected partners such as Grohe, Dyson, Axent, Bossini, Reginox, Ariston and others.

Calum Stewert, the retail director for Sanipex Group, said: "Aquazone is a result of our continuous growth and success in key projects across various sectors for the group. It addresses a demand from the institutional sector and offers a comprehensive collection of bathroom products as well as concealed plumbing solutions."

"With our new e-commerce and Click and Collect service, we are undoubtedly the first in the plumbing and bathroom industry to institute a speedy and convenient availability of products at the click of a button," he noted.

“The launch of the new store and service are based on positive market predictions, with an expected growth in plumbing and bathroom solutions due to strong consumer interest in high-value products across the region," he added.

Produced at the highest British and European standards, the Aqua brand is rapidly expanding across both the project and wholesale markets in the GCC.

The Aquazone Superstore store is the third in Dubai and sixth in the UAE. In addition, Sanipex has three stores for its flagship brand, Bagno Design, reaching a total of nine stores which offer a combination of luxury and high-value bathroom products across the UAE.-TradeArabia News Service