Emaar Hospitality Group, the hospitality and leisure business of developer Emaar Properties, has marked its expansion to Sub-Saharan Africa.

Emaar's hospitality unit has partnered with Kalyan Group to rebrand an iconic property in Togo under its premium lifestyle hotel and serviced residences brand, Address Hotels + Resorts.

The management agreement was signed by Olivier Harnisch, CEO of Emaar Hospitality Group, and Ashok Gupta, CEO of Kalyan Hospitality Development Togo SAU, and founder and CEO of Kalyan Group, which owns the hotel.

Opening as Address Hotel 2 Février Lomé Togo, the property is located only 7 km from the Lomé–Tokoin International Airport.

Established in 1980 as Hôtel 2 Février, Address Hotel 2 Février Lomé Togo is set in a 30-storey tower that is 102 metres high, offering spectacular views of the city and beyond.

The new hotel project of Emaar Hospitality Group, Address Hotel 2 Février Lomé Togo will be highlighted by the differentiating brand values of Address Hotels + Resorts, which offer a more personal and engaging experience to guests in a premium lifestyle environment, enriching their lives with luxury, style and elegance.

Togo marks the sixth international destination for the hotel brand that has upcoming hotel projects in Saudi Arabia, Egypt, Turkey, Bahrain and The Maldives, in addition to several new openings in the UAE.

Emaar Hospitality Group has plans to operate more hotels in Sub-Saharan Africa, one of the key growth markets.

Harnisch said: “Our management agreement to operate Address Hotel 2 Février Lomé Togo is a significant landmark in our expansion to Sub-Saharan Africa. We thank Ashok Gupta, the Founder & CEO of Kalyan Group and the Togolese government for their support and opportunity to operate our first hotel and serviced residence project in Togo, a fascinating country with strong growth prospects. Togo is also strengthening its tourism sector with the goal of increasing the share of the industry from 2 to 7 per cent by 2020 and investing infrastructure upgrades and boosting the industrial sector.”

Gupta said: “A truly historic hotel that also serves as Togo’s landmark, Address Hotel 2 Février Lomé Togo is envisaged to bring a new dimension to hospitality services through our management agreement with Emaar Hospitality Group. Address Hotels + Resorts has demonstrated clear industry leadership through its committed approach to enriching the guest experience. Address Hotel 2 Février Lomé Togo will add to the pride of Togo and serve as a referral point for the hotel industry.”

Set to open shortly, the new hotel will feature 256 rooms & suites and 64 serviced apartments as well as an array of themed restaurants, meeting venues and other attractions. Amenities in the hotel include banquet halls, outdoor swimming pool and lounge deck, a modern business centre, a fully equipped gymnasium and spa, and tennis courts, among others.

More details of the property will be announced closer to its opening. - TradeArabia News Service