Grohe, the world’s leading provider of sanitary fittings, started touring Bahrain for the first time this year, giving its trade people and installers insights on the latest technologies, trends, and Grohe product innovations.

Bahrain is the second leg of Grohe’s Middle Eastern Truck tour which will showcase selected product highlights from the ISH 2017, the world's leading trade fair for the sanitary industry, as well as fully functioning models, live in the trucks, said the German sanitary giant in a statement.

Offering a live experience in more than 30 countries, Grohe mobile showrooms is now touring the Middle East to bring the truly innovative products to life, it added.

The four mobile showrooms will be touring across various locations in the kingdom including The Lagoon and Dragon Mall in addition to hosting training sessions with Grohe experts face to face, to find out about different product features and benefits and to get hands-on practical installation tips.

Grohe has enjoyed an extensive presence in Bahrain for many years, serving the kingdom’s sanitaryware market and customer needs, individuals and businesses, with its wide range of products and technology solutions.

Through its extensive presence across the kingdom and various initiatives such as the Grohe Innovation Tour, the brand is contributing towards the non-oil private sector growth and Bahrain’s economic vision 2030, which has identified construction sector as one of the most dynamic sectors, said the statement.

The Grohe Innovation tour held annually, is dedicated to professionals and is tailored to support the needs of installers and tradespeople.

The trucks have been exclusively constructed for Grohe to bring the product experience to customers across international borders.

The design of the new trucks offers more space and functionality which allows a more extensive product presentation: from bathroom and kitchen faucets, to the new Grohe ceramics and to Grohe Sense and Sense Guard – the revolutionary and diligent water security system that detects water leaks and shuts off water automatically in case of a water damage.

Antoine Khalife, VP, Grohe (Levant and Gulf Coast) stressed that this Innovation tour enables the visitors to have a real product experience, complemented with additional information and material to support their businesses.

During the road show, the trucks will make a stop at over 800 locations in the 30 host countries which are being communicated on-site as well as online, she added.-TradeArabia News Service