LIV Real Estate Development, a global family of luxurious properties across the world, said it has successfully completed the sale of units in Phase One of its flagship project - LIV Residence Dubai Marina. This comes less than six weeks after the official launch to the public.

LIV Residence Dubai Marina is one of the latest exclusive waterfront developments launched in Dubai this year. The 27-storey tower located on the last prime plot of Dubai Marina caters to waterfront lovers, featuring a choice of studios, one-, two- and three-bedroom apartments and penthouses, with studios starting from Dh749,000 ($203,890) and one-bedroom from Dh1.19 million ($323,937) and will be completed in the second quarter.

The development suits a cross section of buyers, from young professionals seeking a comfortable marina lifestyle to families looking for a lively residential destination, said the statement from LIV Developers.

Following its tremendous success, LIV has subsequently released the second phase of units to introduce a wider range of unit types to the market including a collection of a special 2-bedroom with full marina view starting at Dh1.79 million.

To boost sales, the developer has designed the LIV Lounge, an experiential centre for buyers to visit the show apartment showcasing the actual finishes. This offers buyers a new and unparalleled customer experience immersing them in the real-feel of this bespoke development.

The show apartment, located in Marina Plaza Suite 905, is a 1,407 sq ft fully furnished 2-bedroom + maids unit, with its contemporary two-tone kitchen, fully built-in stainless steel appliances and open concept living.   

CEO Latif Habib said: "The sell-out success of LIV Residence Dubai Marina’s first phase illustrates the strong demand for this key waterfront location, matched with a competitive price point with immense attention to all design details. The combination of both has attracted a healthy mixture of end users and investors of all nationalities."

LIV, he stated, is breaking the mould by offering a luxury element to the LIV lifestyle, with an exclusive 5-star beach and tennis membership at Le Royal Meridien Beach Resort and Spa, walking distance from LIV Residence Dubai Marina, included with the purchase of an apartment.

"With the experience of the show apartment within the LIV Lounge, we have been able to provide buyers a full customer journey which is crucial to achieve strong results. Today, customers do not rely on brochures – they want to have a chance to immerse their senses by seeing and touching tangible items," remarked Habib.

"A show apartment clearly demonstrates the credibility and quality of a project.  Our sales office is just walking distance from our construction site, where customers can see the daily and tangible progress.  We anticipate that interest will only continue to grow," he added.

Ishan Khwaja, the director of LIV Developers, said: "The popularity of LIV Residence Dubai Marina demonstrates the increasing demand for high quality and well located residential developments. It is also an indication of a positive and healthy property market."

"From LA to New York and now Dubai, we want to push the boundaries of modern living. Our work in Dubai also aligns with the UAE’s focus on delivering value-added projects and emphasizes Vision 2021, the country’s strategy which gives top priority to happiness and welfare of UAE residents and nationals," he added.

On the project progress, Khwaja said the construction on the project is currently ahead of schedule with the completion of four levels of basement and three levels of podium which contain many of the building amenities such as retail units, lobby, pool, gym and the residents’ gardens areas.

"Work is now moving on the tower area itself with complete project scheduled to be handed over by the end of Q2 2019, ahead of the Dubai Expo 2020," he added.-TradeArabia News Service